Posts Tagged ‘branding’
Hob Nob – The Backstory

Hob Nob – The Backstory

The marketer in me loves diving into the backstory to learn more about the brands I feature.  I like to get a feel for how the brand describes their customer, how they express their personality across all their marketing materials, and what they choose to share (or not) about the brand.  This week, as I dug deeper into HobNob, I found a number of things I would...

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Introduction to Big House Slammer

Introduction to Big House Slammer

This week, the focus is on Big House Wine.  Specifically, “The Slammer” Syrah.  I’ll start right off by saying that this selection took a bit of time at the store.  I noticed the bottle immediately and walked over to make this wine the quick choice.  Then, I noticed the top….there was a screw on top….uuugggghhhh. No Cork!! I...

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Introduction to Atwater Vanilla Java

Introduction to Atwater Vanilla Java

  Over the holidays, I went out for drinks with a friend and she had a bottle of Atwater Brewery’s Vanilla Java.  I have used Atwater’s bottle caps before, but I was drawn to the Vanilla Java label.  I did my best to peel the label off (got about half of it) and took it home to see if I could figure out how to use the design in a jewelry piece. From...

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About

My name is Lori Sullivan. By day I'm a Marketing Strategist and by night I'm a Jewelry Designer. I also enjoy relaxing with family and friends with a great wine or beer. This blog is the place where my passions for drinks, design, memories and marketing mix.