The Flavor of Bell’s HopSlam

The Flavor of Bell’s HopSlam

This week, I had one bottle of Bell’s Hopslam so I had to plan accordingly and pick the day to try it for the “taste” post!  I had also heard through the rumor mill that this brew carries a walloping 300 calories per bottle!!  So, I made a second decision to only have 1/2 of the bottle and share the rest with others.  Then, I dove right into...

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Introducing Bell’s Hopslam

Introducing Bell’s Hopslam

This week the focus is on a cult beer from Michigan – Bell’s Hopslam.  Living just outside of Detroit, Bell’s beer has been one of my favorites – especially Oberon in the summertime!  However, I must have been living under a rock to not know about Hopslam.  This brew is only available in the wintertime and is VERY difficult to get...

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Jewelry Inspired by Budweiser

Jewelry Inspired by Budweiser

This week, the beverage of choice was the new Bud Light Platinum.  Early in the week I had mentioned that I wanted to focus on Budweiser because tomorrow is the Bud Shootout in Daytona.  So, as I thought about the collection, I recognized early on that there were two statements I wanted to make. First, Bud Light Platinum is targeted to be a more sophisticated,...

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Budweiser – The Backstory

Budweiser – The Backstory

I’m not sure what I expected to find as I headed into the backstory for Budweiser.  As I surfed from site to site online, I learned a lot of new facts and details I hadn’t considered before.  Here are a few of the headlines. The Bud Shootout The Bud Shootout is coming up this Saturday, February 18th, and it is the reason I selected Bud Light Platinum...

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The Flavor of Bud Light Platinum

The Flavor of Bud Light Platinum

This week, the focus is on Budweiser’s newest entry to the Bud Light brand – Platinum. Thoughts from the Brand Unlike the wines and beers I’ve focused on to date, this is the first time that the taste of the beverage is not described on the outside of the bottle.  The only note that signifies the difference from regular Bud Light is the 6.0%...

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Introduction to Bud Light Platinum

Introduction to Bud Light Platinum

This Saturday, February 18th is the Bud Shootout in Daytona, FL.  One week before the Daytona 500, this event marks the informal beginning to the NASCAR season.  I’ve been thinking for a while that this would be the perfect week to focus on the many caps that come my way from all of the Budweiser brands.  I like how the caps use different colors and...

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Jewelry Inspired by Blue Groove

Jewelry Inspired by Blue Groove

This week the focus has been Blue Groove Zinfandel.  The inspiration for the jewelry collection became more about the design of the label than the personality of the brand…since I really didn’t find a personality. Design Direction When I looked at the beautiful label that Salvatore Principe designed, I pictured a romantic night on the town.  I...

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Blue Groove Backstory

Blue Groove Backstory

As I headed online to learn more about the Blue Groove wine and awesome designs of Salvatore Principe, I was surprised at how little of the information I wanted I was unable to find.  I had a few things I wanted to learn more about, but try as I might I couldn’t locate some key information.  However, I still love the designer and have a few “leads”...

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The Taste of Blue Groove Zinfandel

The Taste of Blue Groove Zinfandel

This week, the wine bottle is beautiful and Zinfandel is one of my favorite types of wine…the perfect combination.  Before tasting the wine myself, I took a read of the description on the bottle. Thoughts from the Brand Aligned with the artful look of the label, the description I found on the label did not disappoint.  Here’s what it said: Deliberate...

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Introduction to Blue Groove Zinfandel

Introduction to Blue Groove Zinfandel

While I will usually go back and forth between wine and beer, I can’t put this one off any longer.  The Blue Groove Lodi Zinfandel is one of the most beautiful bottles of wine I’ve seen. This bottle has been in my office for several months as part of the decor.  I look at it often and appreciate the artwork of Salvatore Principe.  So, last week...

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Jewelry Designs Inspired by Hob Nob

Jewelry Designs Inspired by Hob Nob

This week, I learned a lot about the Hob Nob Wine brand.  I selected the bottle for the clean, sophisticated look and was surprised to find that the brand was a French wine.  The design style that I found online was a lot different from the labels.  Online, there was  a fun and whimsical quality demonstrated through illustrations.  As I thought about the...

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Hob Nob – The Backstory

Hob Nob – The Backstory

The marketer in me loves diving into the backstory to learn more about the brands I feature.  I like to get a feel for how the brand describes their customer, how they express their personality across all their marketing materials, and what they choose to share (or not) about the brand.  This week, as I dug deeper into HobNob, I found a number of things I would...

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The Flavor of Hob Nob Chardonnay

The Flavor of Hob Nob Chardonnay

The last several weeks I’ve started off the flavor post with the description that the brand provided for the drink.  All the descriptions have taken a different approach.  However, I think the Hob Nob Chardonnay wins the award for the shortest, most succinct overview of the taste of their chardonnay…… Thoughts from the Brand On the bottle,...

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Introduction to Hob Nob Chardonnay

Introduction to Hob Nob Chardonnay

This week I’m focusing on Hob Nob Chardonnay.  At the store, I was immediately drawn to the clean sophistication of the label.  The black, silver and yellow work well together and I like the black on black tone in the label design.  I knew I was hooked as soon as I turned the bottle around and read the back label. I loved the definitions of Hob Nob….chumming...

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About

My name is Lori Sullivan. By day I'm a Marketing Strategist and by night I'm a Jewelry Designer. I also enjoy relaxing with family and friends with a great wine or beer. This blog is the place where my passions for drinks, design, memories and marketing mix.