Eco Balance Backstory
I’m back from vacation and doing a bit of research on Eco Balance before diving into the designs. The label on it’s own provides inspiration for the jewelry – sustainable, colorful, and artistic. To understand more about the messaging behind this brand, I headed online to learn more.
First, I found that the Eco Balance wines are imported to the US from Chile by Banfi Vintners.
Fun and Social Character
I quickly linked from the Banfi website to the Eco Balance site and was struck immediately by the casual, social feel of the site.
In the wine section, I realized that each of the wines has a different bottle design and label coloring. While I’m a bit partial to the green and oranges of the Chardonnay label, the others were equally fun.
The design of the site quickly made me realize that I wanted to capture that casual, social feel in the designs that I create. Likely, I will lean toward the orange and green coloring of the Chardonnay design.
The Eco Balance wines are produced with sustainability at the forefront. From the website, I especially liked the following quote:
Eco Balance Chardonnay is clearly a brand with a social personality and deep sense of responsibility. I hope to bring both of the qualities to the jewelry I design.