Archive for February, 2012
Zinopolis – The Backstory (Or Not)

Zinopolis – The Backstory (Or Not)

Well, this is an interesting week….I’ve got pretty much nothing for a backstory on Zinopolis.  The kicker is that it took me nearly an hour to “find nothing”.  When you go to the website for Zinopolis, you see this: Yep.  That’s it.  That is the ENTIRE website!!!   Seriously?!  The marketer in me wants to scream at the branding...

Continue Reading
The Taste of Zinopolis

The Taste of Zinopolis

Zinfandel’s are one of my favorite types of wines.  The last Zin I blogged about was a pure label pick – Blue Groove.  I’m anxious to see how the taste of this Zinfandel stacks up. Thoughts from the Brand Straight from the bottle is a great description of the wine: The vines have crept into the crevices of flavor and climbed their way up...

Continue Reading
Introduction to Zinopolis

Introduction to Zinopolis

This week, the wine choice is Zinopolis – a 2010 Zinfandel from California.   This choice was made for several reasons.  First, I was drawn to the label design.  Then, I was intrigued by the name….tying the label design to the type of wine and the city where it is produced.  I love a good Zinfandel and I hadn’t seen this brand before.  So,...

Continue Reading
Jewelry Inspired by Bell’s Hopslam

Jewelry Inspired by Bell’s Hopslam

The design direction for this week’s jewelry collection was a little difficult to discover.  While I learned a lot of cool things about Bell’s brewery and the cult following of Hopslam, I didn’t have a clear vision on what I wanted to create.  I finally came to the conclusion that each of Bell’s beers have their own unique personality...

Continue Reading
Bell’s Brewery – The Backstory

Bell’s Brewery – The Backstory

I’ve had Bell’s beers as favorites on my list for quite a few years.  While I knew the brand was from Michigan, I didn’t know too much more about the background of the company.  So, this week I was able to learn quite a bit about the history of how the company was founded and what they stand for today.  Hopefully, there will be a few things...

Continue Reading
The Flavor of Bell’s HopSlam

The Flavor of Bell’s HopSlam

This week, I had one bottle of Bell’s Hopslam so I had to plan accordingly and pick the day to try it for the “taste” post!  I had also heard through the rumor mill that this brew carries a walloping 300 calories per bottle!!  So, I made a second decision to only have 1/2 of the bottle and share the rest with others.  Then, I dove right into...

Continue Reading
Introducing Bell’s Hopslam

Introducing Bell’s Hopslam

This week the focus is on a cult beer from Michigan – Bell’s Hopslam.  Living just outside of Detroit, Bell’s beer has been one of my favorites – especially Oberon in the summertime!  However, I must have been living under a rock to not know about Hopslam.  This brew is only available in the wintertime and is VERY difficult to get...

Continue Reading
Jewelry Inspired by Budweiser

Jewelry Inspired by Budweiser

This week, the beverage of choice was the new Bud Light Platinum.  Early in the week I had mentioned that I wanted to focus on Budweiser because tomorrow is the Bud Shootout in Daytona.  So, as I thought about the collection, I recognized early on that there were two statements I wanted to make. First, Bud Light Platinum is targeted to be a more sophisticated,...

Continue Reading
Budweiser – The Backstory

Budweiser – The Backstory

I’m not sure what I expected to find as I headed into the backstory for Budweiser.  As I surfed from site to site online, I learned a lot of new facts and details I hadn’t considered before.  Here are a few of the headlines. The Bud Shootout The Bud Shootout is coming up this Saturday, February 18th, and it is the reason I selected Bud Light Platinum...

Continue Reading
The Flavor of Bud Light Platinum

The Flavor of Bud Light Platinum

This week, the focus is on Budweiser’s newest entry to the Bud Light brand – Platinum. Thoughts from the Brand Unlike the wines and beers I’ve focused on to date, this is the first time that the taste of the beverage is not described on the outside of the bottle.  The only note that signifies the difference from regular Bud Light is the 6.0%...

Continue Reading
Introduction to Bud Light Platinum

Introduction to Bud Light Platinum

This Saturday, February 18th is the Bud Shootout in Daytona, FL.  One week before the Daytona 500, this event marks the informal beginning to the NASCAR season.  I’ve been thinking for a while that this would be the perfect week to focus on the many caps that come my way from all of the Budweiser brands.  I like how the caps use different colors and...

Continue Reading
Jewelry Inspired by Blue Groove

Jewelry Inspired by Blue Groove

This week the focus has been Blue Groove Zinfandel.  The inspiration for the jewelry collection became more about the design of the label than the personality of the brand…since I really didn’t find a personality. Design Direction When I looked at the beautiful label that Salvatore Principe designed, I pictured a romantic night on the town.  I...

Continue Reading
Blue Groove Backstory

Blue Groove Backstory

As I headed online to learn more about the Blue Groove wine and awesome designs of Salvatore Principe, I was surprised at how little of the information I wanted I was unable to find.  I had a few things I wanted to learn more about, but try as I might I couldn’t locate some key information.  However, I still love the designer and have a few “leads”...

Continue Reading
The Taste of Blue Groove Zinfandel

The Taste of Blue Groove Zinfandel

This week, the wine bottle is beautiful and Zinfandel is one of my favorite types of wine…the perfect combination.  Before tasting the wine myself, I took a read of the description on the bottle. Thoughts from the Brand Aligned with the artful look of the label, the description I found on the label did not disappoint.  Here’s what it said: Deliberate...

Continue Reading
 Page 1 of 2  1  2 »